Sponsorship sequence - final idea

I originally thought of doing two totally seperate narratives for my sponsorship sequence, then realised most sponsorship sequences have a narrative that continues over both, as one is the beginning of the narrative, and one is the end. They are understandable when viewed seperately, but they also work together. I then thought I could use my seasons idea as a narrative I could split over the two sponsorships, as there are four seasons, I could allocate two to each. This was my original idea -

"The first idea would be a car and some lorries, lorries going the other way, travelling through the seasons, to connote that the product can be taken anywhere, any time, all seasons, and also connoting the journey aspect of the previous ad’s. The lorries will feature the brand logo and name, and therefore establish the brand. It will end with a longer end sequence than the main adverts, with our slogan, name, and the sponsors name."

- I am now using this for both, this means the opening 15 second sponsorship will feature footage on spring and summer, and the closing will feature footage on autumn and winter. They will both feature the same end sequence as the main adverts, and the sponsors name.

- The idea is that the seasons will merge into each other, so there wont be a clear switch from spring to summer, but a gradual change. It will therefore look realistic, and supposed to show the passing of time, and how the product is useable throughout the year. I am going to add "no matter what the season" to the end voiceover to back up this idea.

- The sponsorships will have a rolling background, and be shot from an eye level angle. They will probably feature only one camera angle, as they are so short, and the rolling backgrond works best from this angle.

- The dairyfriend van will be the vehicle taking the journey, which means throughout the sponsorship the DairyFriend logo will be visible, and this will subliminally help the viewer to associate the product with the programme and to remember the product.

- the sponsorship sequence will use the same song as the main adverts, but I will use a section that is purely instrumental and lyricless. I think the lyrics fit well with the main adverts, but for these, the voiceover is key, and the lyrics are unneccesary.

I will be using the mise en scene to suggest the different seaons -

ideas for spring
- a rabbit hopping
- light green trees
- use the lake and several chicks

summer
- darker green tree's
- flowers, could grow up from the ground

Autumn
- autmn coloured tree's - oranges and reds
- leaves to blow along the ground and off the tree's
- campfire and tent

Winter
- Tree's with no leaves and white tips
- a christmas tree - one tree decorated