Web Pop Up
- happy with the chosen font choice - this was a positive.
- The hyperlink is a nice touch top the web pop up, and is now fully functioning.
- the darkening fade as it is scrolled over is effective
- The chosen footage which I used for the background of the pop up is not right. It does not communicate the brand very well , what the product is or its attributes. I need the Pop up to communicate all the neccesary information about the product, as viewers may not have seen the adverts before. I therefore need to find, or shoot, footage that better communicates the brand.
Sponsorship sequence
- sponsorship 2 could be reversed, so that after the programme, the DairyFriend logo and slogan comes in before the footage. This is a common feature of sponsorship sequences.
- I need to feature the ITV logo, so it is more apparent.
- Should i cut away to a seperate end title? and position both the ITV and DairyFriend logo together?
- some of the information is unncessary, as the voiceover is reading it. I need to refine and simplify the end title.
Adverts
- Mostly really good.
- The song hasnt been faded to the same degree in advert two as it has in advert one, so the voiceover is obstructed. I need to fix this, and make sure the voiceover is clear and both adverts have the same volume levels.
- C.U's have not been included in either advert - this was orginally because the set is so small, and getting a shot in focus, to be a close up, is difficult. I am going to try re shoot some section with a macro lens, so I can get a closer, sharper shot. A close up is important as it would provde a more varied range of shots, and because it was give viewers a closer view of the product, so it can be clearly seen and understood.
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