finished ad scripts

Scripts

Advert 1

Child: mum, where are we going?

Mum: you’ll see, have you packed everything

Child: everything but the milk

Mum : It’s sorted, we’ve got DairyFriend. Let’s go.

Alternative script:

Child: Mum, what’s this we’re packing into the car?

Mum: DairyFriend, its milk, but it doesn’t need chilling

Child: why would you want that?

Mum: so we can have hot chocolate tonight. Come on. Let’s go.

I have two alternative scripts, the first highlights the journey aspect, and this is something that is important to the narrative, but the second is giving more details about the product, which is an important aspect of selling the product, as I am aware that the advert needs to explain the products USP, that it doesn’t need chilling.

End sequence

Voiceover: simply milk, but no need to chill, so it can go “From Us, To You, To Anywhere”. DairyFriend.

Advert 2

Wife: darling are you ready to go?

Husband: Yes, just packing DairyFriend into the car

Wife: Is that the milk that doesn’t need chilling?

Husband: yes love. Everything’s packed. let’s go.

This script is designed to sound more like an older couples’ conversation, and will be spoken by an old couple. It will sound more relaxed, less excitable than the family version, but still connote adventure. It will feature the same voiceover at the end.

Sponsorship sequences

1

Voiceover: No matter what the season, It can go from Us, to You, To anywhere.

DairyFriend.

Sponsors Daytime on ITV

2

Voiceover: From Us To You, To Anywhere.

DairyFriend

Sponsors Daytime on ITV