Pop up Research

I did some research into web pop up's, by looking at some on various sites, to see what the mian conventions are. What do they look like, what information do they feature? what size, shape are they? I looked at a variety of pop up's, for different products, and have included here a few that I thought were particularly good or bad.

This was the least interesting pop up aesthetically. The design of it is very basic and It has no moving elements, nothing interactive, but a simple link to the website. It looks cheap and poorly made, and is an example of what I thought was a poor pop up. It use the companies brand colours for the whole pop up, the turqouise and blue, and features the brand name and logo. It also features a button labelled "Click Here" and a hyperlink for customers to visit the website. 

This was a really interesting pop up, it featured an animation that played on a loop, and then the screen above faded in, lingered for a few seconds, and the animation repeated. It was therefore constantly moving and eye catching, drawing in the audiences attention. It also features the name and logo, and a link to the website, commanding the audience  to "click here".

This was a very simple yet effective pop up. The woman on the right faded in, the name of the film faded in, and then the information on the right, so the movment was entirely fades; However, it was interesting, it was played on a loop, and the constant movement drew in the viewer. It is also much more colourful than the previous ones.

Conventions I have seen

- most importantly, all pop ups comman the viewer to "click here", this is because their main purpose is to direct audiences to their website. This is therefore an important persuasive element.

- All feature the brand name and logo, but little else about the brand, no Information. They are deliberately ambiguous to get viewers to want to find out more.

- They all feature some sort of movement, whether its a full blown animation or fades, colour changing etc. They also often feature interactive elements, so the pop up responds when it is scrolled over, this is adding interest for the audience, and makes the pop up more exciting and is therefore more likely to be sucessful.