Target audience

My target audience is going to be very broad, aimed at late twenties and over, this is an older adult market, those who would do the family shopping or are responsible for their own food. It is also intended to be a premium product and so aimed at those with higher incomes, to reposition UHT milk.  It would be mass marketed, and so advertised on mainstream terrestrial channels such as Channel 4 and ITV1, but could also be aimed at slightly more niche specialist channels such as FoodNetwork, which could also reach my target market. I am going to reflect the target audience in my advert through a variety of techniques, although the Stop motion element is unconventional for an advert aimed at an older segment in the market.


i have some possible questions i could ask my target audience through a survey -


what do you buy milk based on? brand,price,healthbenefits

what style adverts prefer? connect with?

circle adverts you personally like?

could you see a need for a portable milk product in these situations? or would you personally use a portable milk product in these situations?

what do you consider when purchasing milk? do you ever try premium brands?

what is your view of UHT milk?

which of these advertising techniques do you feel are effective on you, i.e make you interested in the brand. whether consciously or subconsciously?

I am going to conduct audience research in the form of a questionnaire, to see what the audience connects with. This will give me some valuable primary research, which together with my secondary research will give me an idea of my target audience needs.