Product

the idea

the product idea is a longlife style milk that is therefore able to travel, so is a flexible milk product that could be taken anywhere.

Audience

It will be marketed towards wealthier upper class people, a wide audience of late 20's upwards, who need the convenience of a milk product they could use on the go, both male and female. Their is often a negative stigma around UHT style milk, in that it is less flavoursome and for poorer people, it is not classed as a luxury product.

Challenge

 bringing out a luxury UHT style long life milk would be a challenge, and will need strong branding to create a strong saelable product, this will be a major part of the advert. I therefore want to advertise the product in a new and original way, that will get the audience thinking about UHT milk.

Gap in the Market

Barely anyone in the UK drinks UHT milk, because they view liquid fresh milk as better, the aim is to convince them that UHT milk will give them the freedom to enjoy things such as cups of tea and cereal anywhere they go.