The idea - From Us, To You, To Anywhere

I have come up with a basic idea for my advert, a frame to work on. It has a strong narrative, and is based on an idea i had for a slogan "From Us, To You, To Anywhere".

•  The advert would start with a lorry at a loading bay at the DairyFriend factory, it will feature the logo, so the brand is immediately established. 
•  milk bottles will trail into the lorry, symbolising it being filled up. From my research into stop motion i found a great deal of it is symbolic and metaphorical, doesnt directly represent the action.
• The lorry will start up and leave, travel down a road lined with trees, with feel-good music in the background. This music will establish a happy mood, and assoicate the product with good feelings in the minds of the consumers. The trees are a convention of dairy adverts, and connote that the product is natural and organic.
• The lorry will reach a traditional looking house, this is establishing the target audience, as it will be a sizeable family house, implying the product is suited for middle to upper class families. We will not see the family, but their voices can be heard as they hurry into the car.
• When the lorry reaches the house, the mik bottles will trail out and into a stationary car outside, the car will then start up, and the camera will then follow the car instead.
• The car will drive down the road, and begin a journey along some country roads.
• It will then drive through a forest and end at a campsite, with a traditional style tent and a campfire, once again connoting happy family times.
• The ad will end with the slogan, From us, to you, to anywhere, and the camera will blur.
• The same soundtrack will feature throughout, plus atmospheric sounds, like trees rustling, car engines and laughter.
• The whole advert should have a laidback natural feel with a focus on the family and having fun.

Advert number two - how will it differ?

• advert number two will have the same narrative structure, and the same narrative, that the product comes from the factory, to the home, and then on an adventure
• It will begin much the same, and use some of the same footage, so they will be virtually indestinguishable until the house scene
• at the house, the voices will be heard preparing for the beach instead of camping
• the car will drive along some country roads and then along the seafront, stopping when it reaches the beach, there will be atmospheric sounds of the seas waves and seagulls

Things i need to consider now i know what my narrative might be -

- How i will achieve this with paper, what the limitations are
- what i need to build for the set, all the scenery and the props
- what the shots will look like, and storyboard it.
- finding music that fits the narrative and is royalty free
- scripting the voices in the house
- how the ads will end - im not entirely sure yet of the exact way i will end them, will i feature the product, feature the slogan on screen or as a voiceover, fade out or blur out?