Product decision -

I have decided to choose a product, and stop worrying about it, just settle on one so i can move on with my coursework.

I have chosen to advertise a new brand of milk

- i think it will be a product that will be challenging to advertise well, to differentiate it, and give the product a competitive advantage

- it is a product that i will be able to advertise freely, with no specific product information to get accross to the viewer, so i will be free to look at more alternative approaches to advertising, rather than standard product demonstration styles

- I am inspired by the cravendale milk adverts that use stop motion, and are quite popular, because they are humerous. i think a milk product will allow me to use the stop motion style well and also quite freely, to be imaginitive

- i wanted a mass market product that will appeal to a fairly wide audience

- i feel that there is a trend in the market currently for organic and more ethical non mass produced products, so i think i will push my new milk brand as a more environmentally friendly and animal friendly product, although this may change during the process of planning