to do next?

- research into sponsorship sequences and web pop ups. so far i have focused on the main advert and not looked into the ancillary tasks, i need to be make the extra tasks just as effective as the main task, and make sure there is synergy between them


- create a product, then narrow down my research around the product- how similar products have been advertised - conventions, and what not to do.


- brand the product - i think to be able to make s uccessful advert, i need to have a strong brand identity first, so create a few logo's and some packaging. Often adverts use the logo's main colour, such as cadbury adverts which always feature the purple colour, and coke adverts often feature red.


- audience research and target and audience - i will do questionnaires and in depth surveys to see what the audience respond to


- Look back at advert styles, and see how the product could fit these styles, this will help me to start thinking of ideas and brainstorming


I need to do these tasks in the next few weeks.