W+K london describe themselves as an "independant creatively led communications company", working predominantly in advertising, but also in music video, short films and web design. Their clients include Cravendale, Honda, Lactofree, Lurpak, Nestea, Nokia, 3, and The Guardian. In 2010 they were named creative agency of the year, and in 2011 won the Cannes Independant Agency of the Year. They have a definite creative style, specialising in animation and graphic design within their ads, but also focusing on humour and light hearted comedy.
Honda - This Unpredictable Life
This Honda advert glorifies the epic challenge of trying to engineer a car that predicts everything life will throw at you. It also demonstrates everything a Honda engineer would have considered when designing the new 2011 Jazz. The film was supported by a ground-breaking digital App, which for the first time ever enabled users to ‘catch’ the animated characters from the screen. This was the birth of ‘screen-hopping’.
Nokia N8 - Gulp
Gulp is a stop-motion animation filmed on the world’s largest ever stop-motion animation set. Filmed from a crane on a beach in South Wales, the set spanned 42 x 24 metres in size (the width of a football pitch). Filmed entirely on the Nokia N8’s 12 megapixel camera.
In my eyes, Wieden and Kennedy London are a very successful creative agency, for their interesting and innovative adverts, that dont have standard conventional formats. W+K London uses out of the box thinking to brand and advertise, using a brands USP and huighlighting it in an interesting, informal, conversational way, making it easier for audiences to digest, rather than being too informative and uninteresting.
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