I thought id do some research on a director, what adverts they have made, if they have a distinctive style, and what else they make. Eric Lynne directed the lactofree adverts for Wieden and Kennedy london, as well as ads for John LEwis, VW and Heineken. He studied film at Northwestern university and kick started his directing career by writing and directing a short film, earning a best new director award for his film "neighbor". His first commercial campaign, for United Airlines, won awards at Cannes, the Clios and BTAA, and his direction of HSBC 'Hole in One' earned Eric a nomination for Outstanding Directorial Achievement at 2005's Directors Guild of Great Britain awards. He earned a yellow pencil at D&AD for his Zurich Classic spot 'Silence' and collected silvers at Cannes and BTAA for his VW work.
A few of his works -
This is one of my favourite ad's ever, purely because of the mood created by the soundtrack, slow paced editing and dim lighting.
I think this advert is beautiful too, also because the mood that has been created is really nice, it has the same slow editing style of the previous two adverts of his that i looked at, and attention has been paid to lighting in all three. The use of stop motion is subtle in here but a really nice touch too.
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