web advertising

I am going to look into web advertising as it is another of my ancillary tasks, i am going to do some basic research, what they are, how they work and what they tend to look like (conventions)

­In the beginning, "advertising" on the Internet meant "banner ads" -- the 728x90-pixel ads you see at the top of almost all web pages today . These work by offering a hyperlink to transport you to the companies web page, therefore bringing viewers to the customer page.

I made a really simple banner advert in flash, based on the company Cravendale, that when clicked on transports the viewer to the cravendale website, it took a matter of minutes to make. Unfortunately i cant upload it onto blogger, because it cant read the swf file.


A pop-up ad is ­an ad that "pops up" in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the page you have open. It is much the opposite of the banner ad in that instead of clicking on the ad to get to the website, an ad pops up, prompted by clicking on a website. It is therefore involuntary and can be very annoying.