Further research into animation

I have become quite interested in the stop motion type animation, and i want to look further into stop motion styles, how it could be used, and what i could do with it. I have looked at many existing videos using different styles and experimenting with different media, and i may do some practice animation using different styles, as i think this is going to be a really important aspect of the advert, and i want to find a style i can really work with and would look really effective. I am therefore focusing on the mise en scene of the advert.

This is an animated short clip i found using paper stop motion in a different style, it is entirely 2d, made out of white paper only and shows the process of cutting it out, like the Molskine ad did. I rally love the simplicity of the animation. I am going to do some practice top motion in this style, as i think it is really effective, but can be extremely difficult.





- the narrative is very short and simple
- horse is beautifully animated, and the way the river rolls itself is a good idea, small details like this make an animation
- fast paced, pace is important here

I found another example of this style of paper animation, a Beringer wine advert that is a proffessional animation, so is amazingly constructed, the use of camera is really good here, the angles are very varied and the use of close up shots to show the details are really effective. the song is also so simplistic and beautiful, i think one of the reasons it is so good is the relaxed feeling,and how minimalistic it is with one colour and a single background track.






- The whole advert is done using stop motion and simple white paper

-          the camera angles are very varied, they use movement really well, which can be difficult in stop motion to make the camera move freely and with a flow

-          the narrative shows the simple home grown background of the wine

-          the use of light and shadow is effective, it looks as though they have used a spotlight, as it is very bright in the middle and darker towards the edges of the screen, a lovely effect, the shadow on the figures is really effective too, it makes everything look more 3D and animated.

-          The camera angle when they are moving through the trees is a point of view shot, which makes the viewer feel involved in the process

I also watched a clip on how the advert was made, to see if I could get any tips of pick up any techniques from the professionals. It’s a cleverly made advert. They use the paper animation technique because it connotes the handmade qualities thagt are in every Beringer bottle. The scene is a recreation of their first vineyard, and shows how far they have come, yet how they are still connected to their small humble roots. They also wanted to subvert convention, which are in their heads, smiling people, beautiful valleys and clinking glasses. They also thought art was a good way to sell wine, as wine is art too. To keep the camera moving smoothly they moved the camera each frame as well as the animation so it is never static. To model the trees they worked backwards, making whole trees and slowly clipping off piece off the vines.

I am going to try a practice stop motion in this style, 2d using blank white paper, to see if i can make an effective animation.