I have created a questionnaire on googledocs asking some basic questions to gain feedback for my evaluation. I am going to circulate on online to friends and family, and anyone else who is interested, to see if I can get some valuable audience feedback. I first posted my video's on facebook, but didn't get any feedback that was usable, most people just thought it was "nice" or "proffessional looking", but nothing valuable to help me evaluate my work. I therefore decided to create some much more closed questions, to get the feedback I need. When creating the questions I considered what I set out to do when creating the adverts, such as psotioning the brand as premium, and creating ad's that felt uplifting and exciting. I am therefore using these questions to see if i have achieved what i aimed to do. Afterwards, I can use the data, and analyse it to illustrate my evaluation
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Friday, 16 March 2012
Wednesday, 14 March 2012
Monday, 12 March 2012
Edited sponsorship sequence
I have made edits to my sponsorship sequences, considering the points I made when evaluating them, and the points my teacher made. I have therefore re ordered on of them, as it is conventional for the closing sponsorship sequence to begin with the title, and then have the footage. I have also simplified the end title sequence, taken away the words "sponsors daytime on ITV", and instead feature the ITV logo. I am happy with the finished versions of these, but the export quality isn't very high and i'm not sure what the problem is.
Monday, 27 February 2012
New Draft Pop up
I have created a new pop up, using different footage, this time of the DairyFriend lorry approaching the house. This is because I think this is the most important and most recognisable scene in each ad, and is the only scene that appears in each advert. It, in one scene, connotes the idea of the whole advert, that it is passed form us, to you, and then can be taken anywhere. I think that this scene really represents the whole advert and brand well.
positives -
- features the company logo within the footage - this is adding to the audience brand recognition. I also read in my research that sponsorship so contain a lot of branding. As they are so short, a lot of the power behind them is that they appeal subconsciously, through branding.
- It is aesthetically very interesting, colourful, and detailed.
- I kept the fading to dark effect as this is something we felt was succesful in my previous pop up
- I think the footage itself connotes the slogans message, and therefore I dont feel the slogan is neccesary.
Negatives -
- It is not the best quality filmed scene that I shot - It is probably in fact one of the worst, as a lot of the backgorund moves around, and has been accidentally knocked.
positives -
- features the company logo within the footage - this is adding to the audience brand recognition. I also read in my research that sponsorship so contain a lot of branding. As they are so short, a lot of the power behind them is that they appeal subconsciously, through branding.
- It is aesthetically very interesting, colourful, and detailed.
- I kept the fading to dark effect as this is something we felt was succesful in my previous pop up
- I think the footage itself connotes the slogans message, and therefore I dont feel the slogan is neccesary.
Negatives -
- It is not the best quality filmed scene that I shot - It is probably in fact one of the worst, as a lot of the backgorund moves around, and has been accidentally knocked.
Friday, 24 February 2012
Evaluation of work and points for improvement -
Web Pop Up
- happy with the chosen font choice - this was a positive.
- The hyperlink is a nice touch top the web pop up, and is now fully functioning.
- the darkening fade as it is scrolled over is effective
- The chosen footage which I used for the background of the pop up is not right. It does not communicate the brand very well , what the product is or its attributes. I need the Pop up to communicate all the neccesary information about the product, as viewers may not have seen the adverts before. I therefore need to find, or shoot, footage that better communicates the brand.
Sponsorship sequence
- sponsorship 2 could be reversed, so that after the programme, the DairyFriend logo and slogan comes in before the footage. This is a common feature of sponsorship sequences.
- I need to feature the ITV logo, so it is more apparent.
- Should i cut away to a seperate end title? and position both the ITV and DairyFriend logo together?
- some of the information is unncessary, as the voiceover is reading it. I need to refine and simplify the end title.
Adverts
- Mostly really good.
- The song hasnt been faded to the same degree in advert two as it has in advert one, so the voiceover is obstructed. I need to fix this, and make sure the voiceover is clear and both adverts have the same volume levels.
- C.U's have not been included in either advert - this was orginally because the set is so small, and getting a shot in focus, to be a close up, is difficult. I am going to try re shoot some section with a macro lens, so I can get a closer, sharper shot. A close up is important as it would provde a more varied range of shots, and because it was give viewers a closer view of the product, so it can be clearly seen and understood.
- happy with the chosen font choice - this was a positive.
- The hyperlink is a nice touch top the web pop up, and is now fully functioning.
- the darkening fade as it is scrolled over is effective
- The chosen footage which I used for the background of the pop up is not right. It does not communicate the brand very well , what the product is or its attributes. I need the Pop up to communicate all the neccesary information about the product, as viewers may not have seen the adverts before. I therefore need to find, or shoot, footage that better communicates the brand.
Sponsorship sequence
- sponsorship 2 could be reversed, so that after the programme, the DairyFriend logo and slogan comes in before the footage. This is a common feature of sponsorship sequences.
- I need to feature the ITV logo, so it is more apparent.
- Should i cut away to a seperate end title? and position both the ITV and DairyFriend logo together?
- some of the information is unncessary, as the voiceover is reading it. I need to refine and simplify the end title.
Adverts
- Mostly really good.
- The song hasnt been faded to the same degree in advert two as it has in advert one, so the voiceover is obstructed. I need to fix this, and make sure the voiceover is clear and both adverts have the same volume levels.
- C.U's have not been included in either advert - this was orginally because the set is so small, and getting a shot in focus, to be a close up, is difficult. I am going to try re shoot some section with a macro lens, so I can get a closer, sharper shot. A close up is important as it would provde a more varied range of shots, and because it was give viewers a closer view of the product, so it can be clearly seen and understood.
Friday, 17 February 2012
Sponsorship sequence - final cut
I have now filmed and edited my sponsorship sequence, although it has changed slightly I originally waned to include two seasons in each 15 second ad, however, because this is such little time, two seasons in each is not possible. When i shot each season, they ended up being around 8 to 10 seconds long each, and this is without end titles, which are often quite long on sponsorship sequences. I found it difficult to properly represent each season in a shorter amount of footage, and so realised I may be trying to put too much of a narrative into a short space of time.
I then decided it would be better to represent one season well, than to try and fit two into on 15 second ad, and for it to be rushed and quick. I therefore chose the seasons I thought had been most successful, which were autumn and spring. I think this is because these were very colourful when I shot them, and had interesting things happening in the background of the footage, so visually they are the most appealing. They also represent two very opposite seasons, with opposite weather, thus showing the products diversity in both seasons.
The two sponsorships have the same narrative, and are understandable if viewed separately, but also work together and compliment each other. I think this is an important aspect of a sponsorship sequence. They also feature the brand logo both within the footage, and at the end, and the brand slogan.
How have i created synergy between these and my main adverts? how are they similar? and therefore how can they be viewed as an ad campaign?
- The same music is used for these as is used for the main ads, however, just an instrumental. This means the song, and the tune, will become associated with the brand, and the ad's will be recognisable by the song. Audiences will hear the tune, and know it is a DairyFriend ad. I have also used the same voice for the voiceover at the end.
- They are aesthetically very similar. I have used some of the same props, such as the tree's and the lorry. I have also stuck to using paper, and filmed in much the same way. At the same sort of angles and distances to the main adverts. This means by looking simply at the mise en scene, they are recognisable as part of a campaign.
- The end titles are very similar, although The sponsorship titles are slightly higher on the screen, and feature another line of text. The colours, font sizing etc. are all the same.
I then decided it would be better to represent one season well, than to try and fit two into on 15 second ad, and for it to be rushed and quick. I therefore chose the seasons I thought had been most successful, which were autumn and spring. I think this is because these were very colourful when I shot them, and had interesting things happening in the background of the footage, so visually they are the most appealing. They also represent two very opposite seasons, with opposite weather, thus showing the products diversity in both seasons.
The two sponsorships have the same narrative, and are understandable if viewed separately, but also work together and compliment each other. I think this is an important aspect of a sponsorship sequence. They also feature the brand logo both within the footage, and at the end, and the brand slogan.
How have i created synergy between these and my main adverts? how are they similar? and therefore how can they be viewed as an ad campaign?
- The same music is used for these as is used for the main ads, however, just an instrumental. This means the song, and the tune, will become associated with the brand, and the ad's will be recognisable by the song. Audiences will hear the tune, and know it is a DairyFriend ad. I have also used the same voice for the voiceover at the end.
- They are aesthetically very similar. I have used some of the same props, such as the tree's and the lorry. I have also stuck to using paper, and filmed in much the same way. At the same sort of angles and distances to the main adverts. This means by looking simply at the mise en scene, they are recognisable as part of a campaign.
- The end titles are very similar, although The sponsorship titles are slightly higher on the screen, and feature another line of text. The colours, font sizing etc. are all the same.
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