Evaluation

Draft Evaluation

 

Questionnaire for evaluation

I have created a questionnaire on googledocs asking some basic questions to gain feedback for my evaluation. I am going to circulate on online to friends and family, and anyone else who is interested, to see if I can get some valuable audience feedback. I first posted my video's on facebook, but didn't get any feedback that was usable, most people just thought it was "nice" or "proffessional looking", but nothing valuable to help me evaluate my work. I therefore decided to create some much more closed questions, to get the feedback I need. When creating the questions I considered what I set out to do when creating the adverts, such as psotioning the brand as premium, and creating ad's that felt uplifting and exciting. I am therefore using these questions to see if i have achieved what i aimed to do. Afterwards, I can use the data, and analyse it to illustrate my evaluation


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Updated final videos

Edited sponsorship sequence

I have made edits to my sponsorship sequences, considering the points I made when evaluating them, and the points my teacher made. I have therefore re ordered on of them, as it is conventional for the closing sponsorship sequence to begin with the title, and then have the footage. I have also simplified the end title sequence, taken away the words "sponsors daytime on ITV", and instead feature the ITV logo. I am happy with the finished versions of these, but the export quality isn't very high and i'm not sure what the problem is.

New Draft Pop up

I have created a new pop up, using different footage, this time of the DairyFriend lorry approaching the house. This is because I think this is the most important and most recognisable scene in each ad, and is the only scene that appears in each advert. It, in one scene, connotes the idea of the whole advert, that it is passed form us, to you, and then can be taken anywhere. I think that this scene really represents the whole advert and brand well.

positives -
- features the company logo within the footage - this is adding to the audience brand recognition. I also read in my research that sponsorship so contain a lot of branding. As they are so short, a lot of the power behind them is that they appeal subconsciously, through branding.
- It is aesthetically very interesting, colourful, and detailed.
-  I kept the fading to dark effect as this is something we felt was succesful in my previous pop up
- I think the footage itself connotes the slogans message, and therefore I dont feel the slogan is neccesary.

Negatives -
- It is not the best quality filmed scene that I shot - It is probably in fact one of the worst, as a lot of the backgorund moves around, and has been accidentally knocked.

Evaluation of work and points for improvement -

Web Pop Up
- happy with the chosen font choice - this was a positive.
- The hyperlink is a nice touch top the web pop up, and is now fully functioning.
- the darkening fade as it is scrolled over is effective
- The chosen footage which I used for the background of the pop up is not right. It does not communicate the brand very well , what the product is or its attributes. I need the Pop up to communicate all the neccesary information about the product, as viewers may not have seen the adverts before. I therefore need to find, or shoot, footage that better communicates the brand.

Sponsorship sequence
- sponsorship 2 could be reversed, so that after the programme, the DairyFriend logo and slogan comes in before the footage. This is a common feature of sponsorship sequences.
- I need to feature the ITV logo, so it is more apparent.
- Should i cut away to a seperate end title? and position both the ITV and DairyFriend logo together?
- some of the information is unncessary, as the voiceover is reading it. I need to refine and simplify the end title.

Adverts
- Mostly really good.
- The song hasnt been faded to the same degree in advert two as it has in advert one, so the voiceover is obstructed. I need to fix this, and make sure the voiceover is clear and both adverts have the same volume levels.
- C.U's have not been included in either advert - this was orginally because the set is so small, and getting a shot in focus, to be a close up, is difficult. I am going to try re shoot some section with a macro lens, so I can get a closer, sharper shot. A close up is important as it would provde a more varied range of shots, and because it was give viewers a closer view of the product, so it can be clearly seen and understood.